JK Tyre & Industries Ltd, in partnership with the Nagaland Adventure & Motor Sports Association (NAMSA), is set to launch the Indian Racing Fest – a flagship motorsport carnival – from Kohima on April 12 at the 4th NAP Battalion Ground (Thizama). This marks the start of its high-powered North-East tour covering Aizawl, Shillong, Guwahati, and Gangtok. The Kohima event will also commemorate NAMSA’s 25th anniversary, celebrating its legacy of promoting motorsport in the region. The Indian Racing Fest will showcase international Formula 4 and Wolf cars, gravity-defying Superbikes, drifting stunts with Lexus and BMWs, and karting prodigies on Rotax Karts, all riding on JK Tyre’s Levitas Ultra range. This initiative reinforces JK Tyre’s four-decade legacy in building motorsport culture and supporting talent across India.
For Kohima, this event signals more than just adrenaline—it’s a strategic boost to local commerce. The growing SUV tyre segment, vital in Nagaland’s hilly terrain, positions JK Tyre as a key player. With motorsports becoming a lifestyle trend, Kohima’s auto aftermarket and adventure tourism sectors are likely to see rising consumer interest and retail activity. JK Tyre remains India’s leading motorsport brand, backed by its award-winning sustainability and safety practices.
