Mumbai: Myntra has seen its home category emerge as one of its fastest-growing segments, with demand growing by 60 per cent year-on-year.
The firm’s ability to capitalise on the growing demand for premium, high-quality home products has worked.
With home category purchases increasingly being driven by visual aesthetics, Myntra said it has launched a tech-based solution within Myntra Home, powered by generative AI, that helps customers discover products that suit their personal style, making their discovery-to-purchase journey seamless.
Speaking on the growth of the platform’s home category, Sharon Pais, Chief Business Officer, Myntra, said, “Built trust across premium customer segments, a large base of 70 million monthly active users and deep market reach have encouraged us to strengthen our lifestyle positioning beyond fashion.”
