Seagram laga Royal Stag announces korisa much-anticipated second edition of Royal Stag BoomBox, akta strategic move aim asa at bolstering brand engagement aru tapping into lucrative youth market ta. With akta impressive lineup feature koribo industry laga stalwarts like Badshah, Armaan Malik, aru Nikhita Gandhi, festival poised asa to attract significant attention aru drive consumer interest.
Royal Stag BoomBox represents kora akta savvy marketing strategy for Pernod Ricard India k, leveraging music as akta key pillar to connect with brand laga target demographic logota. Kartik Mohindra, CMO of Pernod Ricard India, highlighted korisa festival laga role in enhancing brand visibility aru fostering consumer loyalty, stating, “Royal Stag BoomBox exemplifies ami khan laga commitment to engage with consumers logota through immersive experiences.”
Festival laga multi-format approach, including on-ground activations aru in-studio collaborations, offers koribo diverse opportunities for brand integration aru consumer engagement. Collaborating partners, including asa Universal Music Group aru GroupM – WAVEMAKER, expected asa to leverage event to drive brand awareness aru consumer engagement, further enhance koribo festival laga economic impact.
