Upstox, India laga fastest-growing aru highest-rated trading aru investment platform, unveiled korisa tai khan laga innovative brand campaign, ‘Cut the Kit Kit, Get in the Market’. With aitu campaign, Upstox aim asa to help retail investors cut through the clutter, noise, aru overload of information to invest right. Upstox laga research reveals korisa that investment journey complicated hobo para by misinformation, misleading advice, information overload, aru complex jargon pora, potentially lead koribo para to akta decisions jun to align no-hobo para with akta individual financial objectives pora .
Users hodai prioritize kora returns over risk aru expense metrics in mutual funds aru insurance plans ta, lead kora to poorly informed decisions aru underconfidence among investors. Upstox aim asa to address anoka challenges by addressing complexities of market aru encourage kora users k to invest jun to right asa tai khan karona, aim asa to “Cut the Kit-Kit” aru encourage wealth creation k. Kavitha Subramanian, Co-Founder of Upstox, koisa, “Upstox laga mission asa to empower kora sob Indian k with right knowledge aru tools pora to invest wisely across sob asset classes ta, avoid kori common pitfalls k.”
Upstox released korisa akta campaign film titled “Cut the Kit Kit, Get in the Market” to communicate koribo tai khan laga message to investors k. Film take place hoisa in akta theatre setting ta, jura akta investor expresses korisa interest in mutual fund investing ta, symbolizing overwhelming banter aru confusion in market ta.
